Marketing tools for estheticians


















The quality of the tool will have a huge impact. You want something that you can sanitize and disinfect and it will not wear or weaken your extractor. Here you have options of either standard towels or microfiber towels.

As far as experience goes your client will enjoy microfiber towels as soon as you rub them against their face. Pick the towels you will use based on your services and what you will be using them for. This a great natural ingredient that you can have for multiple uses. You can use some witch hazel after cleansing the skin to tone it. It can also be used to remove extra oil or leftover makeup. Witch hazel will help soothe your clients that have sensitive skin and will also help ease inflammation for those that suffer from acne.

The antioxidants found in witch hazel neutralize free radicals. Free radicals are compounds that cause disease and can build up in your body. If you specialize in helping clients with acne this might become your favorite tool.

Since it acts as an astringent it contracts the skin which helps shrink pores. This prevents bacteria from entering your pores. This is a tool that's required in certain states. Even if your state doesn't require one you'll want to have one to disinfect your tools. Autoclaves kill all bacteria and infections. You can compare it to a pressure cooker as far as the steam process that is able to kill bacteria and germs that are resistant to boiling water. They are used in hospitals and doctors offices as well to sterilize equipment and tools.

Once you choose the right tools for your services and your business don't forget that at the end of the day your mission is to make your clients feel great and look great. Take pride in the esthetician tools you buy and use.

Are you looking for ways to boost your esthetic business? Check out our article with some unique tips to boost yours today. Subscribe to our monthly newsletter for sneak peeks at new collections and early access to promos and flash sales! The ultimate guide to Instagram hashtags for salons - Hashtags are such an important part of getting found, but many businesses are using them wrong! Learn how to get more engagement and followers by using the right ones.

How to sell more salon retail through Facebook and Instagram - Especially as we creep towards the Christmas season, use these ideas for promoting gift cards and retail products on Instagram!

I show you step by step what to put in your ad, who to target it to, and how to optimize it to make it profitable. Should your salon use "boosted posts" to get clients on Facebook?

Here are 4 important reasons to pay attention to Facebook for your marketing. How to make binge-worthy videos for your salon's Facebook page - A huge part of crafting profitable ads is doing videos that get your ideal clients excited. Learn how to easily make videos they love with this guide. Here I show you a campaign I set up with a facial spa that was uber-profitable! Your website is home-base. Yes, you do need a website, and yes, most new clients will want to look at yours before deciding to book with you!

The majority of people, when searching for a new hair salon, nail salon, or esthetician, will turn to Google. So how can you make sure that your salon gets in that coveted top 10 position? How to use Google My Business to attract more salon clients - Google My Business is your profile that shows up on Google maps with a list of your reviews.

Here are some easy things you can do this afternoon to help your Google ranking. Your salon clients are doing their research before booking with you - Finding a new salon is a journey - from search to social media to websites.

Find out what you can do to help lead their online search to you. This guide shows you everything you need to know. It shows you step by step how to set up a successful ad. Other than Facebook Ads, email marketing is the number 1 tool I use to connect with my audience and make more money in my business. What people love to read are personal, fun, educational emails that provide real value. In this guide I show you how.

Email marketing for salons: 3 simple steps for sending emails your clients love - Some easy ways to make sure that your emails get read and appreciated. How to build your personal brand through email marketing: A guide for beauty professionals - Email is also the perfect place to share your expertise and personality. This guide shows you how to make your personal brand shine through in your emails. Your logo, colors, designs, and photographs speak volumes about what kind of salon you are.

Maintaining healthy and beautiful skin is what you do, but does everyone know that? Introduce esthetics to new customers with esthetician business cards! Esthetician business cards are the perfect networking tool for presenting your services and creating a foundation for future business. Detail your services even further an esthetician menu! With one look, they will be able to see what you have to offer, understand how it helps them, and have time to ask questions.

Customize your esthetician menu with custom shapes, your logo, business information or a frosted finish to capitalize on the luxurious experience. Continue to market your beautifying business with custom gift cards, an esthetician rewards program, id badges, discount cards, promo cards, and so much more. Trusted by companies large and small. We have the experience and expertise to take on any project.



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